Brand Overview


ColourPop Has Gone International! – Guide to All Things COLOURPOP!

Good news for all you International babes out there…ColourPop is now shipping overseas (minus Turkey & China)!!! I absolutely adore ColourPop, though I am constantly frustrated with their never ending roll outs of this and that’s (KathleenLights from YouTube literally just released another collab with them). The good news is that it’s pretty hard to truly break the bank with ColourPop and they have so many options – both in color choice and in type of products! If you’re looking for fantastic, fun, and affordable color cosmetics, you needn’t look further than ColourPop! I tried doing an Overview of ColourPop before, but the brand has grown so much even since then that I feel a need to update a bit. So, to help all of you who may be new to the brand, I’m going to try and give a bit of an overview of the brand’s offerings and mention some of my favorite formulas and colors. Try may be the key word here as there is always a lot to cover! 😉

To make things a bit easier should you be interested only in a certain category, you can jump to each section of the page by clicking the links below (after clicking “Read More”), or just read straight through for all the deets! 🙂
Super Shock Shadows
Lippie Sticks & Lippie Pencils
Super Shock Cheeks (Blushes, Bronzers & Highlighters)
Ultra Matte Lips
Creme Gel Liners
Brow Colours & Brow Pencils
Ultra Satin Lips
Sculpting Stix
Ultra Metallic Lips & Ultra Glossy Lips

Living Proof Animal Testing Policy

I feel like Living Proof is a brand that I never see mentioned in cruelty free circles. I have contacted them twice over the years about their animal testing policy and have no reason to believe that they are not cruelty free. Since there seems to be so little information about their testing policies (and their products are stinking fantastic!), I figure it’s well past time I share my findings with you!
Here are the questions I asked back on 21 May 2014 (to the best of my knowledge, nothing has changed) and the answers I received from Living Proof:
1) Do you, or any of your suppliers, conduct animal testing on either the raw ingredients or your finished products?
ANSWER: Living Proof does not test its finished products on animals. We do not ask our raw material suppliers to do so either.
2) Are your products currently sold in countries like China where animal testing is required by law? If not, do you have any plans of entering these markets while current laws regarding animal testing are in place?
ANSWER: Living Proof is not selling products in China.
3) Are any, or all, of your products Vegan (contain NO animal ingredients or by-products)?
ANSWER:Living Proof products are not vegan.
4) Are you owned by a parent company? If so, who is your parent company and do they engage in animal testing?
ANSWER: Living Proof is not owned by a parent company.

Given these answers, I consider Living Proof to be a cruelty free company! JDancing for joy over here. JI absolutely love pretty much every product I have tried from Living Proof and plan to share another review of one of their products with you on Friday (see that post here). Until then, I hope this has been helpful and let me know if you have any questions or concerns.
Check out the Living Proof website for more info about the company and their products.

Love & Toast – Beautiful Boxes of Beautiful Products!

I found the most beautiful brand of body care products while wandering around Whole Foods the other day and had to share it with you! It is Love & Toast by Margot Elenea, the brains behind Tokyo Milk, a unique cult-favorite. I started out with a Love & Toast Lip Butter that I love, but have since discovered that Love & Toast makes an entire line of beautifully packaged products that I have to share! J If you need a gift for someone, definitely check out something in a Love and Toast box!!!


I could go on for days about Love & Toast’s packaging! It is beautifully designed and soclever! For instance, the boxes open up to reveal a heart cut-out on the first box flap, an embossed “+” on the top flap, and a toast cut-out on the second flap. How cute is that?!?!?! JThe beauty does not stop there. The inside has a beautiful print that coordinates with the exterior of the box and the product inside!

Of course, the exterior is stunning as well, complete with embossed type and adorable designs! Even the bar code is cute! They have created an adorable little cassette tape that encases a sku number! How freakin’ awesome is that?! J

Each scent has its own personalized design. For instance, the box of the Lip Balm in “Cherry Lemonade” is topped with a cherry, pink and white zig-zag top and the sides are surrounded by a bicycle, a cross stitched floral motif and some cherry lemonade. The Love & Toast logo is always embossed as well, for an unexpected tactile experience. Absolutely beautiful packaging that must cost a fortune to design and produce, but it makes it so wonderfully special that it’s worth every added cent!!!


If the packaging isn’t sufficient to suck you in, the products definitely should! I have tried the Lip Balms, the Lip Butters, the Lip Glaze, the Hand Crèmes and the Honey Coconut Perfume. I love them all! Plus, the scents and flavors are amazing and unusual – Coconut Lime anyone? JYum! And of course none of the products are tested on animals, contain no parabens and no artificial colors. They also do not use animal ingredients, but they do use animal by-products like beeswax and honey extract.


If you’re still not sold, their philosophy can’t help but get you! Love & Toast has a simple philosophy – “It is just as important to do good, as it is to look good.” They put their money where their mouth is too. A portion of every sale goes directly to a charity called Regional Affiliates of Girls Inc. They encourage girls everywhere to be “Strong, smart and bold.” At Love & Toast, “We believe there is more than just being a pretty face.” Words to live by! J


Love & Toast sells a variety of bath and body products including perfume, hand crème, shower crème, body lotion, sugar scrub (body), lip butter, lip balm, tinted lip glaze, body butter, shampoo and conditioner. Whew! All of the products are beautiful in design and packaging, and what I have tried is amazing! The prices range from around $3 for a Lip Butter to around $28 for a full-size perfume (3.5oz / 104mL). Totally reasonable!!! J
Check out their website for ordering information and store locations.
Absolutely love this brand!!! J


Spotlight On: Lippy Girl Makeup

Out of frustration over the availability of organic, earth-friendly and animal friendly cosmetics, Darcey Diehl created Lippy Girl Makeup. Lippy Girl is a Canadian company that focuses on professional quality products that are “ecofriendly, natural, organic, vegetarian and animal friendly.” Not only are the products natural, organic, vegetarian and chemical preservative-free, but so are the ingredients! That’s my kind of beauty brand! J
Their goal is to not only create great makeup products, but to be a movement of sorts. They aim to prove that not only is animal testing unnecessary, but so are animal additives and nasty chemicals. And to continue in the vein of a novel approach to cosmetics, Lippy Girl stands by three core values: Trust (meaning complete openness and communication), Respect (they actually value people, as well as animals and the environment), and Integrity. Integrity in cosmetics? How absurd! J
They currently have a line of Organic Lipsticks in seven shades, Vegan and Organic Lipsticks (called Vegocentric Lipsticks) in eight shades, Organic Mineral Blushes in five shades, a Lip Gloss, a Lip Shimmer, and a Lip Conditioner. All are available on their website.
Organic Mineral Blush in “Bitch Slap”
Lippy Girl is rewriting the rules of creating amazing cosmetic products by doing it on their own terms!

Reviews to come shortly!!! 🙂

Anastasia Beverly Hills – Profile & Animal Testing Policies

Anastasia Soare is perhaps the definitive brow queen. She has perfected the arches of clients like Oprah, Madonna, Penelope Cruz, Jennifer Lopez and numerous other celebs. Originally trained as an esthetician and fascinated with combining beauty and proportion, she soon developed her own method of shaping the brows which became known as “The Golden Ratio.” This method of shaping the brows soon developed a fierce following due to its transformative abilities to enhance both the brows and the entire eye area. Demand was great enough that Anastasia opened her own salon in Beverly Hills in 1997 and called it, appropriately, Anastasia Beverly Hills. Today, she has created her own line of brow products, skincare and “Youthful Synergy” color products.

The Anastasia Beverly Hills “product philosophy is to innovate products that bring balance and proportion to help women enhance their natural beauty….” In order to bring harmony to one’s natural beauty, Anastasia Beverly Hills blends science with beauty. New formulas and colors are tested by Anastasia herself on actual clients in her salons, helping to ensure that the final product actually works.
Anastasia Beverly Hills is certified by PETA as a company that does NOT test on animals and is not selling in the Chinese market. Her products are now widely available not only at her salons and on her website (, but at select department stores and makeup specialty stores like Sephora and Ulta.
Disclaimer: I am not affiliated with Anastasia Beverly Hills in any way, nor have I been compensated for this post.

Philosophy Mini Profile & Animal Testing Policies

UPDATE 30 Dec 2013: Philosophy now states that before we place a product on the market, we assess it thoroughly to ensure that it is safe for human use and for the environment and that it is compliant with all applicable laws, rules and regulations. we do not perform, nor do we ever commission any third parties on our behalf to perform, animal testing on our products or ingredients.” This is very carefully worded, which usually means that they either DO or are planning to contact some kind of animal testing, or to enter markets that require it. Philosophy is likely NOT CRUELTY-FREE!!!
“What is ‘in’ Philosophy jars and bottles can give you better skin. What is ‘on’ Philosophy jars and bottles can inspire better days.”

Philosophy was founded in 1996 by Cristina Carlino to provide women everywhere access to leading skin care technologies. The products are created with only scientifically-proven, medically-accepted ingredients and technologies while carefully watched over by doctors and scientists. “Philosophy is a brand that approaches personal care from a skin care point of view, while celebrating the beauty of the human spirit. We believe in miracles and the beauty in everyone,” says the Philosophy website. Now sporting an extensive line of skin care, bath and body care, fragrance, sun care, lip care and color cosmetics, Philosophy has proven itself many times over.

Philosophy promises to bring to its customers products that inspire them to live a better life by being better to themselves. Each product tells a story. For example, their deliciously true-to-life food scented 3-in-1 shower gels all contain a recipe to create the actual edible item from which the product gets its scent. All products contain a brief inspirational message, often with a slight bit of humor, both describing the products and bringing a smile to one’s face. With carefully chosen packaging, “[Philosophy] use children’s pictures and lower case writing to remind us of the genuine curiosity, wisdom and joy that exists within the childhood consciousness in us all.” Cute, quirky, reminiscent of days gone by, and rooted in the joy of childhood, Philosophy’s branding seems to suit their goal of celebrating the inner child within us all.

Philosophy has never tested on animals. According to an email from the company, “Philosophy only works with vendors and suppliers that uphold our belief in no animal testing. None of our ingredients are presently tested on animals, nor have they been tested on animals since our business was founded in 1996.” They are not currently selling in the Chinese market and are therefore not bound by the potential of animal testing by the Chinese government.

Of relevance to many would be Philosophy’s current parent company, Coty, Inc. Philosophy was acquired by Coty, Inc. in 2010, a company that, I believe until recently, was on PETA’s List of Companies That DO Test on Animals and seems to be controversial to the cruelty-free world. However, Coty, Inc. no longer appears on the List of Companies That DO Test, but it is also not on the List of Companies That DO NOT Test. According to an email from Coty, Inc., “Coty Inc does not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals.Other brands, like OPI, that have been acquired by Coty, Inc. DO appear on PETA’s cruelty-free list so I am unsure why Philosophy does not appear on this list. Why can it be so difficult to navigate all these animal testing policies and the parent company’s policies…assuming you can even find the parent company? Urrrggh!!!
Philosophy products are available practically everywhere that sells beauty and cosmetic items.

Disclaimer: I am not affiliated with Philosophy in any way, nor have I been compensated for this post.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.