Probably the most useful resource for anyone who is or is going cruelty free is a list of brands that qualify as cruelty free. I’ve wanted to compile such a list for a loooong time, but I must admit that it’s an overwhelming chore that requires a lot of maintenance. Alas, I’m going to do it because it’s important, useful and I feel obligated to provide you – and myself – as much information as possible. You may have already noticed a new drop-down menu at the top of the site called “Cruelty Free Resources.” Hover over it and you will see an option for a “Companies That DO NOT Test” list. Here is where a link to this list will live. I also plan to add a “Companies That DO Test” list as well as an “Awaiting Response / Grey Area” list. For right now, all that information is included in this post, but I want a central location to keep the info that can be found quickly and easily from anywhere on the site. Luckily, this menu bar follows even as you scroll down the page so you’ll be able to access it from any page no matter where you are on the site. This list will always be a work in progress as testing policies, parent companies, markets, etc are in constant flux, not to mention there are always more companies to check with. I will do my best to find a way to let you know the last date of contact with a company, though at this moment I have yet to come up with an acceptable way of doing this (if you have any thoughts, please let me know!). I’m going to try though.


Another thing I have realized over years of failed attempts at compiling a “Companies That DO NOT Test” list is that I have not been as good at double checking testing policies with the companies themselves as I feel I need to be. I do rely on sources I trust (most often Cruelty Free Kitty, Logical Harmony, My Beauty Bunny, Phyrra, Leaping Bunny and occasionally – but with skepticism, PETA), but that’s not good enough. I occasionally have contacted companies that they have not, or received subtly different answers than they have, or may have entirely different questions that I consider important and receive different responses. My point is that the more information we are all armed with, the better. I want to help all of you be better informed so that you can determine whether you feel comfortable purchasing from a certain brand. You can easily see the questions I typically ask each company here. Feel free to let me know if there are other issues you would like to see addressed, or if you feel something is missing. I will take your suggestions into account when moving forward.


If there is a company that you would like more information about their animal testing policies, or if you have conflicting information about a company, please let me know – there are tons of ways to contact me on the site, but if all else fails, simply email I want to know what you want to know! 🙂


So far, the companies I have contacted this year and have already verified their Cruelty Free status are:


Agave Oil – Vegan

Beauty Pie – Meets EU Standards & does not sell in China (Foam & Substance Ltd – parent is cf)

Bdellium Tools

Catrice Cosmetics

Charlotte Tilbury

Ciate London


Deborah Lippmann

Derma E

Essence Makeup – website info answers my questions

Josie Maran

Lippy Girl

Living Proof (Unilever – parent NOT cf)

Kari Gran

Makeup Geek – website info answers my questions

Makeup Revolution

Milk Makeup

Murray (Unilever – parent NOT cf)

Nails Inc

Natasha Denona Makeup

Not Your Mother’s Haircare

NudeStix – Entering Chinese market, but with products made IN and FOR China (remains Cruelty Free)

Pinrose – Vegan


Red Apple Lipstick – Vegan

RMS Beauty


Sol de Janeiro

Smith & Cult – Vegan

Tata Harper

vegaLash – Vegan



These companies I have contacted and are NOT cruelty free.

Kiehl’s (L’Oreal)


The following companies have been contacted and I am waiting for a response. This list will hopefully shrink a bit each day…and then grow again as I contact new companies. 🙂 Most of them are already considered to be cruelty free, but I feel obligated to verify it for myself:


A La Maison de Provence

Acure Organics

Alterna Haircare


Anastasia Beverly Hills

Ardency Inn

BECCA Cosmetics

Bite Beauty

Bronx Colors

Butter London

By Terry


Circa Beauty

Cover FX

DECIEM Brands (NIOD, Hylamide, Chemistry Brand, The Ordinary, Stemm, Fountain, HIF, White RX, AB Crew) – Has replied that they are cruelty free, do not sell in China and do not have a parent company. I’m trying to get more detail.

Dose of Colors

Drunk Elephant


elf Cosmetics

Fiona Stiles Beauty

Flower Beauty

Gabriel Cosmetics

H&M Beauty



IGK Hair

Inglot Cosmetics

IT Cosmetics

Jane Iredale


Jouer Cosmetics


Kat von D Beauty

Kate Somerville

Kevyn Aucoin Beauty

Lipstick Queen

Milani Cosmetics

Nail Tek


NYX Cosmetics



Pixi Beauty


Pureology (L’Oreal) – received generic info regarding L’Oreal’s policy (NOT cruelty free), but they are PETA approved so I’m trying to clear up the discrepency

Tarte Cosmetics

Too Faced

Trish McEvoy

Urban Decay (L’Oreal) – received generic info regarding L’Oreal’s policy (NOT cruelty free), but they are PETA approved so I’m trying to clear up the discrepency

W3LL People


Zuzu Luxe

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