There’s a new cruelty free makeup brand popping up at Sephora these days and it’s called Milk Makeup. I really hadn’t heard a lot about the brand, but something about it intrigued me. Wanting to satisfy my curiosity, I have tested out quite a few pieces from the line and wanted to share my findings with you. The brand itself has quite a young, edgy vibe to it. From the names to the shades to even the packaging. Most everything comes in stick or tube form – perfect for gals on the go! After all, the company markets their products to be a “multifunctional, high tech, low-maintenance line for girls who spend less time getting done up and more time getting stuff done.” Kind of a cool idea if you ask me! 🙂 According to Sephora’s site, everything is also made with the “best quality natural ingredients.” And the shades are anything but boring neutrals. These products are meant for the bold. Kind of strange that I was drawn to any of these things actually since I tend towards rather boring neutral makeup. But I threw caution to the wind and this is what I found…!

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I think my initial curiosity was spawned by this first product – the Oil Lip Stain. I’m kind of a sucker for a lip stain, but many are a real pain to deal with and awfully drying. Surely an oil version would be better, right? But can it still work? Well, yes and yes! 🙂 Spoiler alert: this is probably my favorite product! It only comes in 2 shades – a red called “Tude” (looks more berry on the lips) and a hot pink called “Vibes.” Both are actually quite beautiful and can be applied a bit more sheer for a natural look, or built up for a more intense lip…though nothing as intense as the color you see from the tube. The squeeze tube-style packaging has a roller ball for application that can take a bit of work to get the product flowing initially, but it’s fine once the roller ball picks up the product. They do indeed stain with a very comfortable formula. It is an oil, but it doesn’t feel greasy or overly slick and it is rather hydrating. Because of those qualities, I do find these to feather a bit without a liner so I recommend using a clear lip liner to corral the wild oil. Kind of annoying, but works like a charm! Being an oil, they are glossy initially. The shine eventually fades, but the color really does stain and it doesn’t go patchy or streaky! It’s probably one of the best lip stains I have ever tried! It does gradually fade without reapplying, but the color lasts so much better than a traditional lipstick. It just gives you a nice lasting tint to the lips and I’m a fan! 🙂

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Moving on to another product I like, but I don’t love – the Matte Bronzer. This is a giant twist-up stick loaded with a warmish cream bronzing shade called “Baked.” I’m usually not a fan of creams for the face and I don’t tend to bother with bronzer. Let me tell you, this is perfect if you hate bronzer because it is so easy! Just draw the chubby stick where you want a bit of color and blend with your finger or a brush (I like the Real Techniques Stippling Brush) and you’re ready to go! It blends easily and seamlessly without blending away. Though you can initially feel a bit of moisture where the bronzer is applied, the sensation is almost more cooling than uncomfortable. I don’t find it feeling greasy, sticky, or otherwise uncomfortable, nor does it slide around as the day wears on and my skin starts to get more and more shiny. I definitely still see this by the end of the day! Unfortunately, it is only available in one shade that I think can work for light to medium skin tones, but that’s it. Should you fall into that range and hate applying bronzer, give this a go because it really couldn’t be easier!

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Another similar product is the Lip + Cheek. It has the same twist-up cream format, but this is meant to be a blush and/or lip color. I picked out the shade “Perk,” which is a gorgeous peachy-pink with a touch of shimmer (NARS “Orgasm” anyone?). It’s an absolutely stunning color! I’ve really only tested it as a blush because it feels like one of those cream-to-powder type formulas that never feels very comfortable on the lips. It has all the same characteristics of the Bronzer in that it’s easy to apply, comfortable and blends like a dream, but I feel like this doesn’t last very long on my cheeks. I do think my face has a tendency to eat blush, but I really don’t notice this much by the end of the day. I’m not convinced I’m not just used to the color and it looks quite natural, but I really can’t tell. So gorgeous color aside, this is not exactly my favorite product. 🙁

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Moving along to another lip product, we have what is simply called the Lip Color. I have this in the shade “Gnarly” which is an awesome matte purple-pink that is so different from anything else that I own. Because of that, I don’t reach for it much, but it has nothing to do with the formula. I also picked up the shade “C.R.E.A.M.” but it’s not really for me either. These suckers are intensely pigmented and very comfortable on the lips. They’re not hydrating but not drying either, and with a matte finish it can be hard to find the comfort as well. Unlike many matte lip colors, these aren’t too firm and they don’t drag upon application. They also last quite nicely without much transferring. The formula is actually quite impressive! The lipstick bullet itself is rather small – kind of similar to a sample sized lipstick – but you still get 0.1oz of product which is on par with most others. Since the tip of the bullet is smaller, it’s even easier to apply it and with good precision. That might make you think that it’s going to take forever to apply, but it doesn’t. It’s just easier! 🙂 Ok, it may take a smidge more time, but I feel like you can skip lip liner and still get a nice even application out to the edge of the lips while taking less time than lining and then applying. I really don’t have faults with the Lip Color, though I’m not 100% thrilled about the 8 color shade range. None of them really speak to me, but that’s a personal preference. If there’s a shade you like, try it because the formula is great!

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The next product I have mixed feelings about. It is the Ubame Mascara. This mascara has a crazy wand…well, many companies seem to be coming out with similar ones lately, but it’s weird looking! 🙂 It is essentially three semi-rounded balls on a stick. I gotta say that the wand intrigued me, but it also scared me! 🙂 I’m going to start with my main complaint which is the wand. I cannot apply this without getting it all over my eye lids. I just can’t figure it out. It’s easy enough to wipe away the dried mascara with a cotton swab, but I don’t want to have to add that step, especially when it screws up my eye shadow! That said, I really like the formula! It is a very dry consistency, which I tend to prefer. Also, most of the excess mascara is wiped off when you pull the brush out so that it doesn’t clump at all and lashes don’t stick together. It leaves me with longer, thicker, fluttery lashes that are absolutely beautiful and walking that line between looking real and coated in mascara. It’s a beautiful look and I love it! It’s actually easy to get to the inner and outer corner lashes without clumping up the center lashes…mainly because of the crazy balls that make it difficult to apply without getting everywhere else! LOL! 😀 I suspect because the formula is so dry, it also doesn’t weigh the lashes down and negatively affect the curl. It removes quite easily with any makeup remover, yet it doesn’t smudge or flake throughout the day! It is also very lightweight – you don’t feel it on the lashes either while wearing it or if you were to touch your lashes. It’s like nothing is there at all! 🙂 I will say that because the formula is so dry, I worry that the tube may dry out quickly. So far so good, but I’ve only had it about a month so we’ll see…. I wish I could get the hang of applying with this goofy wand because the end result is quite pretty!

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Finally, we have my least favorite product, the Eye Pigment. Though this isn’t for me, that’s not to say it doesn’t have a market. I’m just not it! 🙂 This stuff is intense! It is a highly pigmented cream that comes in a squeeze tube. You need just the tiniest dot to cover both eye lids! You could use this as an eye shadow, a liner, or just for some kind of artistic whatever because, not only is it pigmented, it stays put! This pigment nearly stains the skin. You need a good makeup remover to remove this stuff! All that can be good, but for me it’s just a bit too intense. I picked the shade “Silent Disco” which is a brown packed full of relatively large tonal glitter. I thought it might sheer out nicely for a bit of a smoky eye, but no. It’s full on no matter how little you use. I tried applying this to my lids with a brush and it was very intense, but also quite harsh on the edges. Try as I might, I could not get it to blend much, if at all. It also applied a bit patchy because I was aiming for sheer. This pigment doesn’t do sheer! 🙂 I did try to add more to even it out, but it was very difficult to get it even, and you’re definitely left with a harsh line at the edges. It dries almost instantly which is the underlying problem, yet in some cases is just what you need. For me, I need at least a little time to work with something near the eyes. I also wasn’t a fan of the fact that I could feel this on my lids. It’s not sticky or anything, more like dried paint maybe? That sounds horrible, but you know that feeling of a dry layer of something on the skin – maybe like body paint? It’s like that. It either goes away, or you get used it, but I wasn’t a fan. I will say that not only can you not feel the rather chunky glitter, but the glitter also doesn’t move. You will not end up with glitter all over your face at any point, and you don’t feel it scraping at the skin as you remove it either. I feel like there is definitely a place for the Eye Pigment, but it’s not for me. From the six bold glittery shades, to the super intense payoff, it’s just too much. Great for some, but I’m just not a fan.

Lip Oil in "Vibes" & "Tude," Eye Pigment in "Silent Disco," Lipstick in "C.R.E.A.M." & "Gnarly," Blush in "Perk," & Bronzer in "Baked"
Lip Oil in “Vibes” & “Tude,” Eye Pigment in “Silent Disco,” Lipstick in “C.R.E.A.M.” & “Gnarly,” Blush in “Perk,” & Bronzer in “Baked”

So there you have it! My round up of some of the new Milk Makeup color cosmetic products. They also sell a few skincare bits as well as a natural deodorant and a lonely dry shampoo. In theory I feel like this is a cool brand. However, I just don’t think it’s for me. I do really love the Oil Lip Stains (despite the feathering) and the Matte Bronzer is so quick and easy that I can’t be mad at it. I want to love the mascara, but I just cannot get the hang of applying it so I doubt I’d purchase the full size. Everything else just doesn’t work for me…be it for the product as a whole or simply the shade range. I really want to love everything because it just feels cool, but most of it is definitely too cool for me! 🙂 I do think this line fills a gap that exists for those customers who want more natural products that are edgy yet easy. Though that’s not me, I’m left intrigued enough that I’m willing to test out anything else that catches my eye.

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You can find Milk Makeup at Sephora or on the Milk website.

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