It’s a new year, which in the makeup world means it’s time to release everything new for Spring! I thought I would share with you the new cruelty free items hitting drugstore shelves right now (plus a few thoughts if I’ve tried them already). We’re starting out with the always exciting world of Wet n Wild and boy have they been a-chanin’ for 2016! There’s a lot so let’s get right into it….

1 Step Wonder Gel $4.99

I have already mentioned this new polish line and I love them! Though they claim to last 2 weeks, I find on my nails it’s more like 4-5 days (my nails chip and peel horribly and quickly most of the time so that’s actually great wear for me). The shine is ok, but not out of this world, but the formula is thick and opaque which makes it resemble gel a bit more. Not to mention the lighter shades go on nicely with just 2 coats for shades that might normally take at least 3. I have found that some shades seem to produce air bubbles on the nail, but nothing too noticeable. Love these (and have picked up waaaay too many)! 🙂


Color Icon Blushes $2.39
They have repackaged and apparently reformulated these, as well as added a few shades. The shades I have seen thus far are “Pearlescent Pink,” “Mellow Wine” and the new shade “Rosé Champagne.” I believe there are at least 2 more new shades available (“Fantastic Plastic Pink” and “Apri-cot In the Middle”) but I haven’t seen them in person yet.


MegaGlo Contouring Palette $4.99
This is another repackaged and reformulated item I believe it was a Walmart exclusive, but now is everywhere. There are two shades, both of which contain a buttery smooth contour powder and matte highlight powder.


MegaGlo Illuminating Palette $4.99
Another entry on the reformulated front. It appears to only come in one shade, “Catwalk Pink,” and contains 4 strips of different highlighting shades. The texture is nice, but it is a bit on the glittery side, so not my favorite. Pretty shades though and the strips are big enough to pick just one if you choose!


Illumin-Naughty Highlighting & Concealing Pen $4.99
It is as it sounds – though I doubt it’s naughty. You get highlighting and concealer in a click-up pen. I’m so glad to see an affordable cruelty free brand make something like this. I believe there are 3 shades available and not much on either the lightest end or the deepest end of the spectrum, unfortunately.


PhotoFocus Setting Spray $4.99
I’m far from an expert on setting sprays, but this one seems nice. The product sprays out in an even and gentle mist that’s pleasant on the skin.


PhotoFocus Eyeshadow Primer $4.99
This may be the old Fergie shadow primer repackaged in the traditional Wet n Wild line, but I don’t know that for certain. I’ll be thrilled if it works on my crease-prone eyes! 🙂


PhotoFocus 10-Pan Studio Eyeshadow Palettes $6.99
I believe these are the old Fergie Shadow Palettes repackaged and I’m guessing reformulated, possibly with a few more shade ranges available. I’m kind of kicking myself for not paying more attention to these because Wet n Wild usually does eyeshadow really well!
ProLine Felt Tip Eyeliner $3.99
There is a new fine-tipped liquid liner pen that I believe comes in black and brown. I’m not a big liquid liner person, but curiosity bit me and I picked up the black.


ProLine Graphic Marker Eyeliner $3.99
This is a marker-like felt-tipped marker with a slant. Not a style of liner I am even remotely good at using, but for some it might be perfect. The shades I remember were black, brown and blue.
MegaLiner Liquid Eyeliner $2.99
If a pen-style liquid liner isn’t your thing, this is the reformulated ink-well style liner. I believe this came in a variety of colors – I remember black, brown, blue and purple – but I stuck to standard black…and then picked up the purple.


H20 Proof Felt Tip Liquid Eye Liner $3.99
If you need a waterproof version of the MegaLiner, this is for you. Again, it’s an ink-well style liquid eye liner. If my memory serves me (it rarely does) this came in black and brown and has a slightly thicker tip than the MegaLiner.


Ultimate Brow Mascara $4.99
Yes! A tinted brow mascara from Wet n Wild!!! Tested this out the other night and it looks promising! Not sure how it wears yet, but it actually did make my brows look a bit fuller, even and more defined. There are so few cruelty free brow products like this and none from the drugstore that I can think of (though Milani is also introducing a fiber version!). This is only available in 2 shades – blonde and brown. Not a great range, but a start.


MaxFanatic Cat Eye Mascara $5.49
I’ve never had much luck with Wet n Wild mascaras, but I thought I’d give this a try anyway. There was another new mascara in a pink tube too, but I’m not sure of the name. Anyway, this has a plastic bristle “fan brush” that looks interesting and it claims to give 8x the Volume, 8x the Curl, and 35% Longer lashes.


Synthetic Brushes 99¢ to $2.99
Wet n Wild has also added a full line of synthetic brushes!!! I was surprised a while back when they had a limited release of brushes because they were real hair. Very disappointed by that, but now they have not just a few, but a full line of affordable (and adorable!) synthetic brushes! They run from 99¢to $2.99. I didn’t pick any up yet because there’s just so much stuff, but they look promising and so affordable! 🙂
Brush Cleansing Wipes
These are intriguing. They’re like makeup removing towelettes, but for brushes!
Ombre Blushes $4.99
Finally, there are some beautiful(at least in pictures) Ombre Blushes that I believe are a Target exclusive. I haven’t seen these yet, though they are on Target’s site, but not available for shipping. I think there are 3 shades and I must find them all!!! J
In addition to this crap ton of new products, Wet n Wild also revamped their website (it has a new address too: You can finally order directly from the site!!! Definitely a welcome addition as some products can be nearly impossible to find (and I believe they are selling the limited editions online too!!!).
I hope you found this helpful as there are so many new products coming out for Spring 2016. I’m pretty sure I’m missing some things, so please let me know if I have anything wrong or you know of more Wet n Wild items. Stay tuned as I hope to have a few more posts like this for the other cruelty free drugstore brands. 🙂


  1. I'm not sure if these are in Canada yet, but I can't wait till they do!! I want to try their blushes and their setting spray, there has been some buzz about these new products from them. I can't wait to get my hands on them myself. Thanks for posting

    Katie |

  2. Wet n Wild seems to be one of those brands that just kind of shows up at random. 🙂 There are so many new products that it's difficult to narrow down where to start! I hope you're able to find everything soon!!! Thanks for stopping by and leaving a comment 🙂

Write A Comment

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.