Anastasia Soare is perhaps the definitive brow queen. She has perfected the arches of clients like Oprah, Madonna, Penelope Cruz, Jennifer Lopez and numerous other celebs. Originally trained as an esthetician and fascinated with combining beauty and proportion, she soon developed her own method of shaping the brows which became known as “The Golden Ratio.” This method of shaping the brows soon developed a fierce following due to its transformative abilities to enhance both the brows and the entire eye area. Demand was great enough that Anastasia opened her own salon in Beverly Hills in 1997 and called it, appropriately, Anastasia Beverly Hills. Today, she has created her own line of brow products, skincare and “Youthful Synergy” color products.

The Anastasia Beverly Hills “product philosophy is to innovate products that bring balance and proportion to help women enhance their natural beauty….” In order to bring harmony to one’s natural beauty, Anastasia Beverly Hills blends science with beauty. New formulas and colors are tested by Anastasia herself on actual clients in her salons, helping to ensure that the final product actually works.
Anastasia Beverly Hills is certified by PETA as a company that does NOT test on animals and is not selling in the Chinese market. Her products are now widely available not only at her salons and on her website (, but at select department stores and makeup specialty stores like Sephora and Ulta.
Disclaimer: I am not affiliated with Anastasia Beverly Hills in any way, nor have I been compensated for this post.

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